Ammars MEST3 Exam

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' How we perceived ourselves and how we presented ourselves was based on the social constructs that defined the interpersonal relationships within the groups we found ourselves in. Our identity would have been based around aspects of our lives that were constructed outside of our selves; class, religion, gender and the predetermined roles that were part of the accident of the family we were born into. The idea that identity could be constructed in terms of an externalised image came in the post-industrial consumer boom of the early 20th century where there was a deliberate move to encourage people to adopt an identity that Edward Bernays (arguably the originator of modern notions of Public Relations and propaganda) said was based not on behaving as ‘active citizens but as passive consumers’. The 70s and 80s saw the rise of lifestyle marketing and the importance of brands.

Identities: applying feminism Media Factsheet #86 Applying Feminism 1) What are the five types of feminism outlined on the first page of the Factsheet? Radical Feminism  This type of feminism sees the cause of women’s oppression as men. It assumes that men deliberately exploit women as this benefits them. One of the main aims of this theory is to address concerns over violence against women, especially in sexual relationships. Liberal Feminism This type of feminism is mainly concerned with gender socialisation in order to show that gender roles are not biologically determined. The main aim of this type of feminism is to change the ways children are socialised into stereotypical gender roles and to attempt to change social policy to improve the position of women within the family. Marxist-Feminism This feminist approach looks at women’s oppression in relation to capitalism and the class system. One of the aims of this type of feminism is to look at the r

2) Complete the Twenty Statements Test yourself. This means answering the question ‘Who am I?’ 20 times with 20 different answers. What do they say about your identity? Write the 20 answers in full on your blog. I am a filmmaker I am going to university to study film I am a photographer I am a creative genius I am pragmatic I am a Londoner I am an Arsenal fan I am 18 years old I am Bosnian and Syrian I am a sneakerhead I am tall I am the oldest sibling I am a Muslim I am a dog lover I am a Taurus I am hilarious I am motivated I am logical I am realistic I am down-to-earth  3) Classify your answers into the categories listed on the Factsheet: Social groups, ideological beliefs, interests etc. · Self Evaluations · Ideological beliefs · Interests · Ambitions 4) Go back to your favourite film (as identified in the lesson). What does this choice of film say about your identity? Are there any identities within the film (e.g. cer

1) How might this video contribute to Butler’s idea that gender roles are a ‘performance’? This video contributes to Butlers idea that gender roles are a performance as we see Beyonce fulfilling the gender roles women are prescribed by society. Beyonce is seen cooking, cleaning and doing the laundry, which links back to the concept of women being perceived as housewife figures. Furthermore, the lyrics create a sense of subordination, as Beyonce is seen pleading for the acceptance and love of a male figure through her talking about her assets. As a result, it can be argued that the role of a women is a social construct and that Beyonce is simply performing this role. 2) Would McRobbie view Beyonce as an empowering role model for women? Why? On the other hand, McRobbie would view Beyonce as an empowering role model for women, as Beyonce is also portrayed as a woman of knowledge and class in her lyrics despite her attire being perceived as scandalous by some audiences. Although sexu

Why did Laura Bates start the Everyday Sexism project? Bates began the project because she experienced sexism in day to day life, which became a routine for her. Bates didn't act on this because she thought this was normal until she realised that a lot of other women were in the same position and didn't act on the issue either. How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Her project highlights how feminism is still required as women are still being treated unfairly and being objectified, showing that feminism is still an issue today. How can you apply Judith Butler's theory of gender as a 'performance' to the creation of the Everyday Sexism project? The thoughts that Bates addresses reveals how gender has been socially constructed through the media by the idea that young children believe that their appearance is the only thing that matters when it comes down to it, linking to Butler&#

1) What are the two texts the article focuses on? Beyonce's music video Pan Am 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Beyonce: the fact that she is a skimpy attire to fulfil the male age and please the male audience particularly, just because she is a needy domestic goddess singing a song about how she is so dependent on her husband and she is crying "why don't you love me?" again it gives the male the power, the phallic the power that he needs. She is a low cut, short skirted dress that reveals her assets in the way where it pleases the male audience. 3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? I think this is arguably sexism in another shape or form but that should all the more highlight the importance of having feminist movement in action in today’s society otherwise we would have to put up with just seeing reinforced patriarchal ways in me